{"title":"The Second Shelf — Build Momentum","description":"\u003cp\u003eYou've finished a few. Now the books get a little longer and the ideas get bigger: habits, money, focus, negotiation and the Stoics. Most can be read in a week or two of evenings.\u003c\/p\u003e","products":[{"product_id":"into-the-wild-paperback","title":"Into the Wild by Jon Krakauer (Paperback)","description":"\u003cp\u003eThe true story of a young man who gave away his savings, abandoned his car and walked alone into the Alaskan wilderness. Krakauer pieces together why he went, what he was searching for, and what it cost him.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e you've ever wanted to walk away from everything, and want an honest look at both the pull and the price.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498450030757,"sku":"9780385486804","price":26.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/hE71DUv9Hq9780385486804.webp?v=1789882833"},{"product_id":"letters-from-a-stoic-senecas-moral-letters-to-lucilius-paperback","title":"Letters from a Stoic by Seneca (Paperback)","description":"\u003cp\u003eA Roman statesman's letters to a younger friend on friendship, fear, wealth, death and how to spend your days well. Personal, practical and surprisingly modern.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e you liked Meditations and want Stoicism from a man who was also dealing with power, money and politics.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498454061221,"sku":"9789355223746","price":37.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/W6Qk6s9B9M9789355223746.webp?v=1789882904"},{"product_id":"the-effective-executive-the-definitive-guide-to-getting-the-right-things-done-paperback","title":"The Effective Executive by Peter Drucker (Paperback)","description":"\u003cp\u003eThe father of modern management on what makes someone effective, not just busy. Knowing where your time goes, focusing on contribution, building on strengths and making decisions that stick.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e you lead people, or want to, and need to get the right things done.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498455732389,"sku":"9780060833459","price":26.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/1wvTZ21yLg9780060833459.webp?v=1789882923"},{"product_id":"the-4-hour-workweek-escape-9-5-live-anywhere-and-join-the-new-rich-hardcover","title":"The 4-Hour Workweek by Tim Ferriss (Hardcover)","description":"\u003cp\u003eThe book that launched a generation of online businesses and remote workers. Ferriss challenges the work-until-65 script and lays out how to cut the busywork, automate income and design the life you actually want now.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e you want out of the 9-to-5 grind and need a practical escape plan.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498456879269,"sku":"9780307465351","price":33.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/1zPlhmf2nY9780307465351.webp?v=1789882944"},{"product_id":"deep-work-rules-for-focused-success-in-a-distracted-world-hardcover","title":"Deep Work by Cal Newport (Hardcover)","description":"\u003cp\u003eThe ability to focus without distraction is becoming rare, and that's exactly what makes it valuable. Newport explains why, then gives concrete rules for training focus in a world built to break it.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e your phone is winning and your best work isn't getting done.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498459467941,"sku":"9781455586691","price":37.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/x6ygzacyuh9781455586691.webp?v=1789882969"},{"product_id":"so-good-they-cant-ignore-you-why-skills-trump-passion-in-the-quest-for-work-you-love-hardcover","title":"So Good They Can't Ignore You by Cal Newport (Hardcover)","description":"\u003cp\u003eNewport takes apart the \"follow your passion\" advice and replaces it with something that works: build rare, valuable skills first, and the passion, freedom and leverage follow.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e you're unsure what to do with your career and tired of waiting for a calling.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498461073573,"sku":"9781455509126","price":37.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/z-LdDWDJ7L9781455509126.webp?v=1789882984"},{"product_id":"never-split-the-difference-negotiating-as-if-your-life-depended-on-it-hardcover","title":"Never Split the Difference by Chris Voss (Hardcover)","description":"\u003cp\u003eA former FBI hostage negotiator teaches the techniques he used when lives were on the line, adapted for salaries, deals and everyday arguments. Tactical empathy, calibrated questions and the power of \"no.\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e you've ever left money on the table or caved in a negotiation.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498465136805,"sku":"9780062407801","price":42.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/2JgnHPb6IY9780062407801.webp?v=1789883047"},{"product_id":"shoe-dog-a-memoir-by-the-creator-of-nike-hardcover","title":"Shoe Dog by Phil Knight (Hardcover)","description":"\u003cp\u003eThe Nike founder's memoir of the early years: selling shoes from his car, near-bankruptcy, betrayed partners and the obsession that built a global brand. Reads like a thriller.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e you want the unfiltered reality of building something from nothing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498467987621,"sku":"9781501135910","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/6hAu-exKlF9781501135910.webp?v=1789883066"},{"product_id":"the-almanack-of-naval-ravikant-a-guide-to-wealth-and-happiness-hardcover","title":"The Almanack of Naval Ravikant by Eric Jorgenson (Hardcover)","description":"\u003cp\u003eA curated collection of Naval's thinking on building wealth without trading your time, and on staying happy while you do it. Specific knowledge, leverage, accountability and long-term games, all in bite-sized pieces.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e you want a modern blueprint for getting rich that doesn't sacrifice your sanity.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498487287973,"sku":"9781544514222","price":41.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/DD_MES_vuN9781544514222.webp?v=1789883232"},{"product_id":"the-most-important-thing-illuminated-uncommon-sense-for-the-thoughtful-investor-hardcover","title":"The Most Important Thing Illuminated by Howard Marks (Hardcover)","description":"\u003cp\u003eA legendary investor distils decades of memos into the ideas that matter most: second-level thinking, understanding risk, and knowing where you are in the market cycle.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e you want to think like the investors Warren Buffett reads.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498488762533,"sku":"9780231162845","price":36.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/eG3YqGc-zF9780231162845.webp?v=1789883257"},{"product_id":"one-up-on-wall-street-how-to-use-what-you-already-know-to-make-money-in-the-market-paperback","title":"One Up on Wall Street by Peter Lynch (Paperback)","description":"\u003cp\u003eOne of the greatest fund managers ever argues that regular people can beat the professionals by investing in what they already know. Practical, funny and full of real examples of how he found winning stocks.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e you want to start picking stocks with a method, not a hunch.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498489614501,"sku":"9780743200400","price":26.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/ZP52QWbVIu9780743200400.webp?v=1789883282"},{"product_id":"cant-hurt-me-master-your-mind-and-defy-the-odds-paperback","title":"Can't Hurt Me by David Goggins (Paperback)","description":"\u003cp\u003eFrom an abusive childhood and dead-end jobs to Navy SEAL, Army Ranger and ultra-endurance athlete. Goggins tells his story raw and hands you the mental challenges he used to rebuild himself.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e you want to find out how much more you've actually got in the tank.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498491908261,"sku":"9781544512273","price":42.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/TAF16Wq6qH9781544512273.webp?v=1789883356"},{"product_id":"atomic-habits-an-easy-proven-way-to-build-good-habits-break-bad-ones-hardcover","title":"Atomic Habits by James Clear (Hardcover)","description":"\u003cp\u003eThe most practical book on behaviour change out there. Clear shows how tiny, repeatable actions compound into big results, and how to design your environment so good habits happen on autopilot.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e you know what you should be doing but can't make it stick.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498492367013,"sku":"9780735211292","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/gOv3TU5EW29780735211292.webp?v=1789883379"},{"product_id":"the-7-habits-of-highly-effective-people-30th-anniversary-edition-hardcover","title":"The 7 Habits of Highly Effective People by Stephen Covey (Hardcover)","description":"\u003cp\u003eThe classic framework for personal effectiveness: take ownership, start with the end in mind, put first things first, then learn to win with other people. Decades old and still on every serious reading list.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e you want a complete system for running your life, not just a few tips.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498493644965,"sku":"9781982137137","price":37.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/0dQCA_2a229781982137137.webp?v=1789883401"},{"product_id":"the-courage-to-be-disliked-the-japanese-phenomenon-that-shows-you-how-to-change-your-life-and-achieve-real-happiness-hardcover","title":"The Courage to Be Disliked by Ichiro Kishimi \u0026 Fumitake Koga (Hardcover)","description":"\u003cp\u003eA conversation between a philosopher and a skeptical young man, built on Adlerian psychology. The core idea: stop living for other people's approval and your past stops controlling you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e you overthink what people think of you. Reads fast, hits hard.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498497020069,"sku":"9781501197277","price":35.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/hYPqS6ySvu9781501197277.webp?v=1789883432"},{"product_id":"discipline-is-destiny-the-power-of-self-control-hardcover","title":"Discipline Is Destiny by Ryan Holiday (Hardcover)","description":"\u003cp\u003eA book about self-control as a superpower: over your body, your temper and your time. Holiday profiles figures who ruled themselves before they ruled anything else.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e motivation keeps fading and you want something that lasts longer than a hype video.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498498887845,"sku":"9780593191699","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/btGEp2w8km9780593191699.webp?v=1789883461"},{"product_id":"ego-is-the-enemy-hardcover","title":"Ego Is the Enemy by Ryan Holiday (Hardcover)","description":"\u003cp\u003eWhy the biggest threat to your success is usually the voice in your own head. Holiday walks through aspiration, success and failure, and shows how ego quietly sabotages each stage.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e you're ambitious and want to stay hungry without getting delusional.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498501542053,"sku":"9781591847816","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/esf59FYIRV9781591847816.webp?v=1789883487"},{"product_id":"the-obstacle-is-the-way-expanded-10th-anniversary-edition-the-timeless-art-of-turning-trials-into-triumph-hardcover","title":"The Obstacle Is the Way by Ryan Holiday (Hardcover)","description":"\u003cp\u003eA modern playbook built on ancient Stoic ideas: the thing blocking you is usually the thing that trains you. Packed with stories of athletes, generals and founders who turned setbacks into leverage.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e you're stuck, frustrated, or just took a hit and need to reframe it fast.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498503147685,"sku":"9780593719916","price":35.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/RIPvuE3J1B9780593719916.webp?v=1789883509"},{"product_id":"the-meditations-of-the-emperor-marcus-aurelius-antoninus-the-meditations-paperback","title":"Meditations by Marcus Aurelius (Paperback)","description":"\u003cp\u003eThe private notebook of the most powerful man in the Roman world, written to keep himself in check. No audience, no ego, just a ruler reminding himself to stay calm, do his duty and let go of what he can't control.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead it if:\u003c\/strong\u003e you want a daily reset button for your head. Short entries, endlessly re-readable.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSecond Shelf\u003c\/strong\u003e — a steady read. A week or two of evenings.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50498504261797,"sku":"9781979667104","price":17.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/2216\/2597\/files\/8CWhoXi9sM9781979667104.webp?v=1789883536"}],"url":"https:\/\/theforgeshelf.com\/collections\/the-second-shelf-build-momentum.oembed","provider":"The Forge Shelf","version":"1.0","type":"link"}